The prospect understands th

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The why you need to optimize your copy based on the stages of the buyers journey . First identify the stage of the customer in the marketing funnel the stage of awareness consideration or decision. Understanding A potential buyer is struggling with a problem and wants to know more about their problems. Considerations eir problem and is considering a solution. Decision They are aware of their problem and their solution they look to different solution providers to make a final purchase decision. Optimize your copy assets based on the specific journey stage.

Heres an example of how to optimize your landing page copy Mexico Mobile Number List based on different buyer stages. Awareness Check out this Miracle landing page with a Valentines Day offer. Awareness Image source Why it works Along with promoting their offering to visitors they educate visitors about why Americans have abandoned traditional sheets. Since this brand sells antibacterial sheets that do not create odors they want to educate visitors about the quality of their products and why they should buy them.



They close with a CTA Try Miracle Now to highlight your product as a solution. This encourages potential customers to buy from them. To double your conversion chances they even offer a free gift and off. Considerations Heres an example of Asanas landing page where the brand highlights potential customer pain points and pitches their product as a solution. Consideration Image source What works The headline highlights the pain point while the subheading presents the product as a solution worth considering. Asana adds graphics highlighting the tools various solutionscollecting creative feedback getting badge approvals and launching brand campaigns. Get started and See how it works CTAs are then inserted. If a prospect clicks on the See how it works button it takes them to another page that shows them why they should consider Asana. This page shows all the features of the tool in video format. This helps the buyer understand the product so that they can consider it as a potential solution to.