Marketing choose Marketing Automation More and more companies use Marketing Automation systems to improve marketing activities. They are used among others in order to build customer behavioral profiles user segmentation and multichannel communication using email SMS and webpush campaigns. The solution also allows you to run educational paths implement product recommendations and generate a database of new customers using readymade templates. Marketing Automation systems are an ideal tool for both BB and BCecommerce clients which comprehensively supports the marketing activities of companies from every industry.
Will be the year when the effectiveness and scalability of marketing activities will be even more important. In response to the uncertain market situation companies will choose solutions that will allow them to save money and time by Australia WhatsApp Number Data automating some of their communication processes. Marketing Automation platforms will play a key role among these tools. It will also be important for companies that the selected tools are well integrated with each other. This will allow them to effectively run multi and omnichannel campaigns in marketing channels with the best return on investment.
Channels that allow you to easily collect and manage zero and firstparty data will experience a renaissance. Among them we will find among others: email marketing SMS webpush or webinars. This is related to Google's announced departure from the socalled tracking codes. thirdparty cookies. At the same time companies will turn to building longterm relationships with existing customers and better understanding their needs. For this purpose they will increasingly use solutions based on artificial intelligence which will allow them to reach their recipients with the right message even faster and more precisely Michał Leszczyński Head of Content Marketing & Partnerships .
發表於 2024-3-10 16:54:35
