Ensures a pleasant user experience

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Our recommendation is to either go with a custom self-hosted platform or a universal self-hosted one, used and validated by millions of people like Wordpress. You can thus edit the code whenever you want to suit your needs. There is a vast community of experts who can help you if you need changes, and there are millions of plugins that can help you get what you want with minimal effort. 4. Ensures a pleasant user experience Implement the SSL security protocol so that your site is accessible using the https:// variant. Make sure you automatically 301 redirect the http:// version of each site URL so you don't have two indexable versions of your site. This is even a ranking factor in Google's algorithm.

Your website needs to look good. It's not a direct ranking factor, but nobody wants to access a site that shows Windows XP. The signals received by Google from users for such a site are negative and will most likely indirectly affect your site's ranking in Google. Use legible fonts. Make Hong Kong Phone Number Data sure your website is mobile friendly. It must contain all the elements displayed on the desktop and mobile version, especially the links. For certain industries, Google uses the mobile version of the sites in the index. The site must load quickly and pass the Google Core Web Vitals tests. Avoid using unnecessary pop-ups and interstitials. If you have to use them make sure users can close them easily.



For example, make sure the popup can be closed by pressing anywhere but it. 5 Use a logical site and URL structure The architecture of a site is one of the most important elements in an SEO campaign. Very often, as you can see in our case studies, we have to completely redo the architecture of the sites for which we do SEO. A proper architecture covers all of the brand's products and services in a category, sub-category, sub-sub-category (if any) and product page format. In the situation where we do not have enough products to make a subcategory we can use filters to fit those products into a dynamically generated page. But we need to be able to index and optimize that page.