This in-depth analysis allowed not only to reach people

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Actually interested in a specific product with the offer, but also to continuously improve the website content in terms of SEO, which in turn contributed to a significant increase in the click-through rate (CTR) in organic search results. Combining Content Marketing with Remarketing – Cases of Effective Use of SEO in Campaigns Content marketing can be an excellent platform for combining SEO activities with remarketing.

An example would be a company that started creating high-quality content that not only positioned their website higher in the SERP, but was also used in remarketing campaigns. Articles with a high engagement rate became "business cards" of the company, which served to inform the Phone Number List customer about the brand and attracted him again to the website. In this way, the company effectively combined SEO and remarketing activities , achieving long-term growth in organic traffic and sales.



Well-planned and integrated remarketing activities with website positioning bring tangible results for online stores. The practical use of the connection between these two areas of e-commerce marketing, as the above examples show, increases brand visibility, improves website traffic rates and increases conversions. Establishing an effective strategy requires data analysis and continuous optimization, but in return it provides the potential to develop a lasting competitive advantage on the market.