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When it comes to SEO content renewal is actually mandatory not optional. The reason for this is that content renewal is designed to make old content work for you. Most businesses and content creators want to create content that will stay high in search results even after several years. In other words evergreen content. But even evergreen content can become stale. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign. But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the  free CREATE A FREE ACCOUNT Or Sign in using your credentials That is why it is necessary to update the content at least once a year.


By updating your old content or maybe even redesigning it to some extent you can ensure that it performs well. From the keywords you focus on to the phot editor links and backlinks you have for each piece of work all of these elements are important to your SEO and are all addressed during content renewal. What are some examples of content renewal What does content renewal look like in practice Here are some examples of what you might do during a content restore Updating an article or blog post on a specific topic to include the latest findings related to that topic. You may have to delete some parts of the article while adding new ones. You can also add quotes from experts or new industry examples. Vary the density of keywords in different elements of your blog content. Some keywords can become less effective over time ie they become low volume and high competition instead of originally high volume and low competition so you can change the keywords youre using or add some new ones. Add internal and external links to specific blogs and articles that may be relevant and useful to your audience.



For example if youve written a new article on a related topic you can link to that new article with older articles on the same or related topics. Redesigning visual content including infographics videos images and visuals on your website. As part of a content refresh you can even decide to change the design of your website as long as you think its a good decision for example your website design looks outdated. What are the basic principles of content renewal What are the basic principles of a content refreshImage source Unsplash When updating content you must first analyze all content and select the elements you want to update. You can hire professional writers from the best essay and writing websites to update and revise your content or you can do it all yourself. But when it comes to selecting the content in the beginning you should do it all yourself.