Capturing visitors attention

Arzina2224

Ainvitation to view the project and the background becomes a fullwidth image from the case study. 5. Foot Lockers Home Game Interactive website for Foot Lockers Home Game contestFoot Lockers Home Game is a microsite designed and developed by CTHDRL. Its purpose was to inform and incentivize visitors to participate in a virtual basketball and sneaker contest on Twitter. Fans had to follow along on social and then enter gated challenges to win exclusive sneakers merch and experiences. The site excelled in and sustaining it. The first thing visitors see is a colorful background that looks a bit like a basketball court. Elements that look like paper cutouts of basketball hoops sneakers and Foot Locker gift cards continuously rain down the screen. There are CTA buttons encouraging users to Follow Along throughout the page. These buttons turn a different.



Color and rotate when users hover over them. When scrolling through the section called The Drops cards appear as the reader scrolls showing which prizes were available. 6. UNTRAFFICKED Interactive website Digital Marketing Service UNTRAFFICKED invites users to follow a 13yearold girl throughout a lifechanging weekUNTRAFFICKED is an interactive digital story created to draw attention to the child trafficking crisis in India. Based on the chooseyourownadventure format this interactive site has users follow a 13 year old girl through a lifechanging week and make decisions throughout.






Impact the outcome of the story. For example you start by giving the girl a name. A soundtrack in which you can literally hear the girls heart breaking and uptodate statistics on the state of child labour and sexual abuse in India are featured throughout. After playing the game users are encouraged to continue taking action by signing the pledge and sharing on social media. As the digital centerpiece of a largescale campaign by the Kailash Satyarthi Childrens Foundation and the Childrens Investment Fund Foundation to end child exploitation in India UNTRAFFICKED shows how powerful interactive web design.