Obviously, numerous criticisms have

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But what do conventional universities think? Obviously, numerous criticisms have been leveled regarding the fact of being able to concentrate the programs of a three-year degree in 6 months but also and above all for the cost which is considered excessively low. Will many decide to abandon conventional and even the most prestigious universities to receive this Google certification? Stay Tuned for other curious news and if you want to know more about other online courses read this article. Quoting directly from the Marketing Glossary - a guiding star for anyone who needs guidance along the arduous path of understanding keywords and the semantics of marketing in general - the funnel is the " marketing model traditionally used to describe and analyze the path to purchase , that is, the path taken by the consumer during the purchasing process, from the moment of awareness of the existence of a certain product, to the purchase of the product itself.

" It is a well-known fact that the average consumer is bombarded daily with a myriad of information and advertising, the result of the work of a vast range of brands, often competitors, which  C Level Executive Email Lists present products on the market characterized by an objective similarity. Consequently, the primary need of each brand is to be preferred and chosen in the sea of ​​increasingly ruthless competition; precisely in order to achieve this objective, a crucial role falls on the shoulders of an accurate and targeted marketing strategy through a functional and correct use of the funnel model.

The funnel represents, therefore, the metaphor of the purchase decision-making process , where the goal is reached by the brand when, having gained the user's attention, it is qualified as the best or, in the best of cases, the only offerer of the product or service for which the target audience needs. In fact, every company, before reaching the much desired moment of actual sale, is led to involve and almost accompany the consumer in the choice process: this path is therefore paved by the different and various phases of the funnel.